No story about Moreau-Grand would be complete without our mascot, Willie Wiredhand. Willie made his first appearance in the February 1954 issue of the Moreau-Grand Hi-Line-Flashes. Farmers always hoped they would some day find a hired hand that would never tire, always be there, and always be ready for work.
In 1951, Willie was chosen by rural electric cooperatives to serve as their national symbol of rural electrification. Today Willie serves hundreds of member systems across the nation. He appears everywhere in headquarters buildings, substations, billboards, signs, letterheads, annual reports, newspapers, and in a great variety of printed matter.
Willie not only represents rural electrification in the abstract, but also the many ways in which farmers and other rural people can put electricity to use in their work and in their leisure.